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10 Easy Online Event Promotion Ideas To Boost Ticket Sales

Are you a streamer who is great at streaming, but not so great at promoting your events? Don’t worry, we are here to help! We have put together some online event promotion ideas that are both effective and easy to accomplish.

Online Event Promotion Ideas

Marketing yourself and your events is what you need to grow your audience and sell more event tickets. And you don’t need a huge marketing budget or intricate marketing strategies to do it!

Let’s take a look at some easy event marketing ideas to get your event on the road to discovery!

Top 10 Easy Event Promotion Ideas

1. Repurpose Existing Content

Creating content to sell your event is a great idea, but you might already be sitting on a gold mine of material!

The first step in your event marketing plan should be to look at the content you’ve already created. If you have streamed events previously, you can make a highlight reel featuring the best bits to promote your future events. You can then share this on your YouTube page and across all of your social network accounts.

You can go one step further and make a second edit aimed at micro-video sites such as TikTok, Instagram and Snapchat.

Micro-video allows you to reach viewers who may not have time to watch a full video, but short 30-60 second clips are just enough for those quick coffee breaks!

Be sure to research relevant event hashtags to make it easy for people to find you and also create a unique one to build buzz around. End your micro-videos with a call to action for people to check out your main event.

Remember — when looking at how to market a virtual event, one of the best ways to sell future events is to showcase your previous ones!

2. Run A Giveaway

Event Marketing

I know what you’re thinking — you’re trying to sell tickets, not give them away! However, running a giveaway is a great way to get more viewers looking at your broadcast and generate buzz for your event.

Giveaways can encourage interaction across your social channels and leave the contest winners wanting more after your event has ended. They are a great addition to any event marketing strategy.

Running giveaways every so often also results in more of your audience following your socials to be in with a chance of catching the next promotion or discount.

3. Targeted Social Media Campaign

Just as many conversations take place online as offline which is why having a presence on social media is a must.

Having a targeted social media campaign to promote your event is a good way to spread the news throughout your audience.

In addition to being a great place to share your content, Facebook and Twitter can be leveraged to learn more about your audience. By running polls and regularly interacting with your viewers, you can gain a better understanding of what your audience likes about your events.

You can even get creative and make your very own hashtag for your pay-per-view event. This will help with your visibility and help people find and engage with your content.

When looking at ways to promote an event, trackable URLs are your new best friend. These URLs are able to track where your audience is coming from and how each part of your marketing is impacting viewership.

You can also run different campaigns targeting different landing pages with trackable URLs.

4. Find Conversations Through Social Listening

Live Event Promotion

We all know the value of engaging with our audience, but what about conversations happening outside of your email list or website?

By using tools like Hootsuite, you can monitor hashtag streams and engage in conversations relevant to you and your event. This is great for finding people with similar interests who may be interested in the type of events that you host.

You can also use social listening to track what others think of your event and respond to feedback.

It can sometimes be tough receiving criticism, but as long as it is constructive, you can use it to make your future events even better!

5. Get Discovered via SEO

How To Promote An Event

SEO stands for “Search Engine Optimisation”. SEO helps Google determine whether or not your content should appear to users searching for relevant keywords.

Good SEO is a must-have for live stream event marketing because it helps you attract new viewers to your event online.

It’s a vast subject, but you can make some dramatic improvements by optimizing your on-page content for search engines.

If your website is built in WordPress, tools like Yoast SEO can make life a lot easier. They help you optimize your pages for search.

Using the correct keywords in your content increases the chances of new viewers finding your content. Make sure that the keywords on your event page are optimized accordingly for every event you broadcast.

6. Create Related Content

Capitalize on the hype surrounding your upcoming event by utilizing content marketing.

For example, if you will be featuring multiple speakers at your event, you could create content talking about each speaker and their talents. Focus on their previous events and give your audience a good idea of what to expect.

Here are some ideas for related content:

  • Articles about your industry
  • Videos interviewing the event speakers
  • Previous event highlight reels
  • Sharing third-party content
  • Regular blog posts (pre and post-event)

Add these to your event planning and you will see the results quickly.

7. Harness Your Website: Create An Event Page

How To Market An Event

If you have your own website, you should be creating a dedicated event website page whenever you intend to live stream an event.

You can embed your video player onto your page so that viewers can pre-purchase event tickets. This is also a good place to list all details relating to your event.

An event website will serve as a great archive for your previous events, but it also has SEO benefits if your pages are optimised correctly.

Good SEO will allow new viewers to find your page in search engines when searching for terms relevant to your content type.

Don’t forget to also create a Facebook event page to provide details about the location to those attending the event if it’s going to be in person.

8. Reach New Audiences With Facebook Ads

If you are looking to find out how to advertise an event quickly, Facebook and Google ads can be great options to experiment with.

The good thing about Facebook Ads is that they can be incredibly targeted only reaching relevant audiences.

Facebook Ad campaigns aim to reach those who have relevant interests listed on their profile pages. This means you aren’t wasting money showing your ads to people who aren’t likely to attend.

You can even target the appropriate users in a specific region which is ideal when promoting a local event.

9. Start a Podcast

Podcasts are another fantastic way to promote your event and provide content to your audience.

Talking about your industry and sharing tips are also great ways to establish yourself as an authority in your field. This generates trust but also allows more interaction with your audience.

You can host call-ins and answer Q&As from your audience via your podcast too. This can be very useful in the lead-up to a big event.

Just remember that not everyone has time for video or written content. Part of your audience will prefer to listen to something like a Podcast while at the gym, or travelling.

10. Pre-Sell Tickets From Your Video Player

Best Way To Publicize An Event

The process of buying tickets for your event should be as easy as possible for your audience. It’s even better if they can buy tickets.

By using a dedicated video platform such as StreamingVideoProvider, you can sell and pre-sell event tickets directly from the player. This helps you create a sense of scarcity and urgency.

This means you can embed the video player into your own website and share it easily across social media channels. For example, you can use it to promote a limited number of early-bird tickets at a lower price.

It’s just a simple copy and paste of the code and you’re good to go!

Event Promotion Examples

Here are some quick tips and event promotion examples to grow your audience, and sell more tickets.

Quick Tips — Grow Your Audience and Sell More Tickets

Selling Tickets

  • Sell tickets directly and conveniently from your video player
  • Offer various payment and subscription options
  • Sell tickets directly from your website, offer early-bird discount

Growing Audience

  • Find new viewers via social listening and by using hashtags
  • Run targeted ads on Facebook or Google
  • Run regular contests, promotions, and giveaways

Spreading The Word

  • Have a regular presence on social media (different content for each)
  • Create an email marketing campaign
  • Create a unique hashtag for your event

Reaching Your Target Audience

  • Create video, written and audio content to reach different types of viewers
  • Use your mailing list to mention the event, send useful information
  • Mention your event wherever possible–email signature, social pages

Rewarding Loyalty

  • Reward regular viewers with giveaways (stickers, merch)
  • Offer custom emotes and interactive features for regulars
  • Regular viewers get early access to new content

Encourage Feedback and Discussion

  • Ask for feedback to keep improving your future events
  • Find out which parts of your event people liked the most
  • Encourage viewers to share their favourite clip from your event


Engaging in many different forms of event promotion can gradually build interest and excitement for your events.

Sharing the best moments of your previous events is the best way to publicize an event as it showcases the best of your content.

Sharing stand-out moments from the talent headlining your event is a good way to give your viewers a sample of what to expect, and it naturally generates excitement.

Running contests and giveaways through social media is also a good way to generate buzz. This can be done with either free tickets, merch giveaways, or VIP access. It will also encourage people to share your posts which will give you more exposure to new viewers — it's a win-win!

Getting more viewers comes as a result of slowly building your following online and promoting your events.

You should follow our online event promotion ideas, and experiment around with what works and what doesn’t along with trackable URLs.

For quicker results, you could experiment around with a mixture of Facebook and Google ads and see which works best for you.

Here are some additional tips to consider when trying to boost your viewer count:


The various ways of promoting an event can be compared to a fisherman leaving multiple lines in different areas of a pond. The more you put out there, the more chances you have of being found.

Before you get started with what can seem like a big task, get your publicity plan for your event sketched out so you have a basis to work from.

Many of the tips mentioned above can be used together such as mentioning your giveaway while social listening. You can also include your created hashtag and event page link in the messages you send.

Some elements such as SEO aren’t possible to get perfect overnight, so many of the suggestions given will need a bit of persistence in order to start getting results.

You should now have some great online event promotion ideas to help spread the word about your upcoming event!

References & Further Reading

If you would like the find out more about the above, please check out the below links

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